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OLG makes lottery tickets a more thoughtful gift | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Christopher Lombardo

OLG is turning what has stereotypically been seen as a rushed or impersonal gift into the “gift of instant possibilities.” The colourful “Could be Cards” feature illustrations of gifts a recipient is likely to consider if they win on the instant-win lottery ticket contained inside, like flying over Muskoka in a hot air balloon or owning a 70s muscle car.

http://strategyonline.ca/2022/12/20/olg-makes-lottery-tickets-a-more-thoughtful-gift/
 

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